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What Is an Online School Marketing Funnel, and How Do You Build One?
The journey from discovering content to paying, learning, and buying again. How to define the stages, help customers choose, and identify drop-offs.
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Маркетинг и продажи
How to Advertise a Course to Audiences at Different Stages of Readiness
How to choose the message, evidence, and next step for people with different understandings of their learning needs, and assess advertising through inquiry quality.
Маркетинг и продажи
How to Measure YouTube Content's Contribution to Online Course Sales
How to connect YouTube analytics, visits, inquiries, and confirmed orders, and assess content's contribution without confusing correlation with causation.
Маркетинг и продажи
Making an Education Brand More Visible in ChatGPT and AI Answers
How to make an education brand understandable to people and search systems, check page accessibility, and measure AI mentions without promising guaranteed positions.
Маркетинг и продажи
What Is an Education Product's Value Proposition, and How Do You Write One?
How to explain who needs a course, which problem it solves, and what supports its outcome promise, with examples of structure and validation.
Маркетинг и продажи
What Is an Online Course's Ideal Customer Profile, and How Do You Research It?
How to describe an audience through needs, circumstances, and purchase readiness, using evidence, segmentation, and a working profile for the school.
Маркетинг и продажи
What Is Online Course Market Research, and How Do You Validate Demand?
How to research your audience's problem, competing alternatives, and willingness to pay before creating a course. A guide to gathering evidence and testing assumptions.